Brendan PerkinsUp North Creative

INDEPENDENT WORDPRESS DEVELOPER

Brendan Perkins —WordPress Developer

Custom WordPress sites that are fast, flexible, and easy to edit.Gutenberg, Elementor, WooCommerce — built the right way.

  • WordPress
  • Gutenberg
  • ACF
  • Sage
  • Elementor
  • WooCommerce
  • PHPCS
  • Git
fieldhouse-supply.local
Fieldhouse Supply — live WordPress demo home page
Fieldhouse Supply — live demo on mobile

Proof in Practice

Clean Code

PHPCS standards and best practices

Editor Friendly

Built for content teams with clear controls

Performance Minded

Fast, accessible, and SEO ready

Reliable Partner

Clear process. On time. Easy to work with.

WORKING WORDPRESS DEMOS

Three builds. Three real editing models.

Each demo proves a different way to deliver production WordPress while protecting the design, the editor experience, and the business goal.

Morrow Botanics — live WordPress demo home page

Morrow Botanics

Custom Gutenberg + ACF theme

Editorial blocks, structured plant content, filters, search, responsive imagery and forms.

Gutenberg · ACF · Sage

Northline Mechanical — live WordPress demo home page

Northline Mechanical

Custom theme + ACF service system

Reusable service/location templates, quote flow, local SEO structure and structured content.

Custom theme · ACF · Local SEO

Fieldhouse Supply — live WordPress demo home page

Fieldhouse Supply

WooCommerce retail system

Products, variations, inventory, filters, cart, coupons, checkout and sandbox orders.

WooCommerce · ACF · Sage

What employers can inspect—not just read about

Live front ends

Complete responsive sites across desktop and mobile.

Real WordPress admin

Editable blocks, fields, templates and commerce data.

Functional workflows

Search, filters, forms, cart, checkout and email capture.

Measured QA

Accessibility, performance, responsive and regression checks.

WORDPRESS ARCHITECTURE + EDITOR EXPERIENCE

Built for the people who edit it after launch.

The front end should match Figma. The back end should make sense to the client. Each project uses the editing model that best fits the team.

01

Gutenberg + ACF

Custom blocks with constrained controls

Block patterns · InnerBlocks · ACF fields · custom post types · taxonomies · reusable sections

Best for custom themes, editorial systems and teams that need freedom without layout drift.

02

Elementor Systems

Visual editing without fragile one-off pages

Global styles · reusable templates · custom widgets · ACF dynamic data · responsive controls

Best for clients who want visual control while the developer protects structure and consistency.

03

WooCommerce

Commerce that remains manageable

Products · variations · inventory · coupons · filters · cart · checkout · orders · payment sandbox

Best for stores requiring real catalogue operations, predictable templates and reliable purchasing flows.

TECHNICAL CAPABILITY

Fast, findable and maintainable by design.

Technical SEO

Semantic templates, metadata, canonicals, schema, XML sitemaps, redirects, crawl controls and local-service architecture.

Page Speed

Responsive images, lean templates, font strategy, caching, asset loading, Core Web Vitals checks and real-device validation.

Accessibility

Keyboard navigation, visible focus, semantic landmarks, form labels, contrast, reduced motion and screen-reader considerations.

Headless WordPress

WordPress as the CMS with Next.js through REST or GraphQL when the project truly benefits from decoupled delivery.

Traditional WordPress

Server-rendered custom themes for simpler hosting, familiar editing, strong SEO and lower operational complexity.

Security + Maintenance

Dependency discipline, validation, least-privilege roles, backups, update testing, monitoring and documented handoff.

THE RIGHT TOOL, NOT THE TRENDIEST TOOL

Headless is an option—not a default. I choose the architecture that gives the client the best balance of performance, editing experience, maintainability, budget and long-term ownership.

DESIGN TO DEVELOPMENT

Figma fidelity is a measurable deliverable.

I inspect the editable file, measure the layouts, implement the real CMS functionality, and compare browser captures at matching viewports until the important differences are resolved.

  1. 01

    Inspect

    Pages, frames, components, assets, states and breakpoints.

  2. 02

    Measure

    Gutters, section heights, grids, type, crops and component spacing.

  3. 03

    Build

    Semantic templates, responsive behaviour and real WordPress editing.

  4. 04

    Compare

    Matched-viewport screenshots, overlays and top/middle/bottom review.

  5. 05

    Test

    Forms, filters, commerce, keyboard, devices and shared CSS regressions.

QUALITY ASSURANCE

Launch-ready means more than “looks good.”

  • Cross-browser and responsive testing
  • Keyboard and focus-path review
  • Form validation and email delivery
  • WooCommerce cart and checkout flow
  • Image sizing, srcset and crop review
  • Core Web Vitals and performance checks
  • SEO metadata, schema and indexability
  • Git workflow and regression checks

AGENCY + TEAM FIT

A dependable development partner behind the design.

Pixel-conscious

I preserve creative intent instead of simplifying difficult details.

Easy collaboration

Clear estimates, progress updates, Git-friendly delivery and documented decisions.

Editor-minded

Clients receive an interface they can understand and safely maintain.

Launch ownership

I handle technical build, QA, fixes and launch—not just component assembly.

ABOUT BRENDAN

Developer experience with an agency eye.

I began in agency development, where designs had to survive real browsers, real content and demanding review. Today I build custom WordPress systems for agencies, studios and businesses that need precise front ends, usable admin experiences and reliable delivery.

Based in Collingwood, Ontario · Available for remote agency and in-house collaboration

AVAILABLE FOR WORDPRESS WORK

Have a design that needs to be built properly?

Send the Figma file, scope and timeline. I’ll reply with the right questions and a clear path to launch.